What I Do
Everything Your Business Needs to Compete in the AI Age.
I don't offer a menu of services you pick from. I audit your business, understand what you actually need, and build a plan around that.
AI That Works While You Sleep
I build and install AI systems that handle the repetitive, time-consuming parts of your business — enquiry handling, booking confirmations, customer follow-ups, review requests, lead capture, and more. These systems work 24/7, never take a day off, and free you up to focus on the work only you can do.
Imagine a system that handles your enquiries at 2am, books appointments, follows up with customers, and requests reviews — all without you lifting a finger. That's not the future. That's what I install now.
What you get
- Custom AI chatbots and enquiry handling
- Automated booking and appointment systems
- Review request and follow-up automations
- Lead capture that works around the clock
A Website That Earns Its Keep
Most small business websites in the UK are outdated, slow, and invisible to search engines. I've been looking at websites in Devon recently and many look like they're from 2010. People land on them, feel the business is outdated, and bounce.
I build modern, fast, mobile-first websites designed to rank in Google and in large language models — ChatGPT, Claude, Gemini — which are the search engines of tomorrow. Your site should make people trust you before they've even picked up the phone.
What you get
- Modern, fast, mobile-first design
- Built to rank in Google and LLMs
- Professional presence that builds instant trust
- Optimised for conversions, not just aesthetics
Leads Without Paying for Ads
I've never run a paid ad in my life. I scaled my own business to number one on search engines using organic strategies — caption marketing, content positioning, social media optimisation, email foundations, local SEO, and inventive approaches drawn from three years of studying what actually works.
This is what I do for my clients. Growth that compounds over time, not ad spend that stops the moment you turn it off. In this attention era, there are incredible free marketing strategies available — most people just don't have time to find them. I do.
What you get
- Organic SEO and search engine strategy
- Hashtag strategy that puts your content in front of the right audience
- AI-generated social media packs — stunning images, reels, and video content
- HeyGen AI video clones — professional video content featuring you, without the filming
- Social media positioning and caption marketing
- Email marketing foundations
- Growth that compounds — no ad spend required
A Specialist in Your Corner
This isn't a build-it-and-leave job. I stay with you. I learn your business, your customers, and your goals — and I keep finding ways to make things better.
The monthly partnership gives you a direct line to someone who's in the AI space every single day, watching what's coming next. When new tools emerge that could help your business, I'll find them. When your data shows something isn't working, I'll fix it.
What you get
- Direct personal line to your AI strategist
- Proactive research into new tools and AI advertising opportunities
- First access to emerging tools I test and verify for your industry
- Data-driven optimisation and refinement
- Understanding what NOT to implement is just as valuable
Too Big for Me? I Know Someone Who Isn't.
If your business needs more than one person can deliver — enterprise-level AI, large development teams, specialist platforms — I'll tell you honestly and connect you with trusted specialists in my network. I have contacts and businesses across the AI space who are very well respected and can serve larger operations.
I'd rather send you to the right person than take on work I can't serve properly.
What you get
- Honest assessment of whether I'm the right fit
- Trusted network of specialist partners
- Referrals for enterprise-level needs
- No wasted time or money on the wrong solution
Investment
Every business is different, so every project is priced individually after an audit. As a guide:
Setup: from £3,000
Full AI audit, bespoke website, automations, and marketing strategy.
Monthly Partnership: from £750/month
Direct line to me, ongoing optimisation, new opportunities, and priority support.
How I Price Work
I don't charge by the hour. I charge per job, based on the complexity and the value it delivers to your business. The audit is where we work out exactly what you need — no two businesses are the same, so no two plans are the same.
The Art of Knowing What to Keep
Any developer can add features. The real skill is knowing which ones to remove.
I built every one of these features on my own site first — voice interfaces, AI chatbots, personalised session tracking, floating discovery prompts. They all worked. But "working" and "right for the business" aren't the same thing. No two businesses need the same stack, and no two digital strategies should look identical. Here's what I tested, measured, and ultimately refined away — and why.
Desktop Experience
Before6 competing UI elements · High cognitive load
AfterClean focus · Single conversion pathMobile Experience
Before
AfterWhat Was Refined & Why
Each feature below was fully operational. The decision to remove them wasn't about capability — it was about clarity.
Voice Interface
Built · Tested · Removed
A speech-to-text voice assistant that responded to spoken commands. Technically impressive — but introduced friction on mobile and confused users who expected a simpler journey.
“Added complexity without improving conversion.”
AI Chat Assistant
Built · Tested · Retired
A live GPT-powered chatbot handling real enquiries in real time. Powerful — but competed directly with the primary call to action and split visitor attention at the worst moment.
“The core message must speak louder than a widget.”
Session Resume
Built · Tested · Stripped
A personalised "Welcome back" banner that tracked return visits and recommended next steps. Clever engineering — but cluttered the first impression and made new visitors feel they'd missed something.
“Every visit should feel like a clean, intentional start.”
Discovery Panel
Built · Tested · Cut
A floating "See what's possible" prompt that followed users down the page. Eye-catching — but distracted from the natural scroll journey and weakened the apply CTA.
“When everything shouts for attention, nothing gets heard.”
“Any developer can add features. The value is in knowing which ones to remove.”
This is the process I bring to every client project. We build ambitiously, measure honestly, and refine ruthlessly — until your digital presence does exactly what it needs to do, and nothing more.
I Only Work With a Handful of Clients at a Time
I've deliberately built this business to serve fewer people, better. That means limited spaces, personal attention, and results I can stand behind. If your business could benefit from having an AI strategist in your corner — apply below.
Not ready yet? That's fine — bwai@benwhiteai.com